Specialized Academic

Tier 3

Specialized academic entities in tier 3 serve special-interest audiences that may be both on and off campus. For many of these audiences, their affiliation with the entity may be informal and may be less connected to BYU than to the subject matter served by the entity. These entities include research labs, academic centers, student curricular groups, and student clubs.

Tiers and Interim Guidelines

Interim Guidelines

BYU is in the midst of a major brand study and articulation, expected to be complete in 2020, with new visual identity guidelines launched in 2021. In the meantime

  • All current visual identities (as of May 2019) may continue to be used as they are.
  • Any new visual identities must be created according to the guidelines on these pages, with the clear understanding that these identities are temporary and may need to change when final guidelines are released.

Tiers Explanation

Based on the premise that good communication and branding are founded on a clear understanding of purpose and audience relationship, the university has created four tiers to describe different types of entities that operate on campus.


Tier 1: Academic

Entities that carry out the university’s core academic mission with its primary audience.

  • Examples: Colleges, schools, departments, divisions


Tier 2: Campus Support

Entities that serve administrative or support functions for the academic mission, generally for a campus audience.

  • Examples: Administrative and academic auxiliaries, student life


Tier 3: Specialized Academic

Entities that serve special-interest audiences that may be both on and off campus. Audiences may be less connected to BYU than to the subject matter.

  • Examples: Research labs, academic centers, curricular groups, clubs


Tier 4: Transactional (Service and Entertainment)

Entities that serve purposes that are an outgrowth of (sometimes tangential to) BYU’s academic mission. Their audience relationship tends to be transactional and the audiences may be broad and diverse.

  • Examples: Restaurants, retail, museums, conferences, publications, broadcasting, performing groups, athletics


How Do I Get My Interim Visual Identity?

Publications & Graphics is the primary source for creating and approving interim visual identities.

Specialized Academic Guidelines

Specialized academic entities follow these guidelines for their visual identities:

  • They may include a BYU primary mark either in their name or in an endorsement. Academic or institutional entities use the monogram; student-life clubs use the block BYU.
  • The entity’s name may be treated in any typeface or color, but they may not use graphic symbols in the visual identity.
  • The visual identity may include the logo of another sponsoring or affiliated organization.