Welcome to the BYU brand guide. We’ve created this guide because every story, on every platform, is an opportunity to magnify BYU’s message and build our brand reputation for our many audiences. We want the world to know what we believe, why we care for God's children, and what contributions we make to the world as people of faith, character, and intellect.
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BYU's Primary Logo
How to properly display the university’s most prominent identifying mark
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Unit Logos
Sub-brands
Academics
Colleges, schools, departments, centers, academic support.
Campus Support Services
Administrative, advancement, student life, OIT, and other support services.
Integrated Brands
Businesses
Retail and dining operations that use BYU in their name.
Endorsed Brands
Outreach and Entertainment
Performing arts, museums, events, media, and some centers.
Extracurriculars
Student clubs, societies,
and organizations.
and organizations.
Athletic Brands
Athletics and Teams
NCAA athletics and extramural sports.
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