BYU's Primary Logo
How to use the monogram and the primary logo lockup.
The BYU monogram is the university’s most prominent identifying mark. Its bold type design is classic and contemporary, academic and professional. It is suitable for all circumstances and should be used consistently to create instant recognition of the university and strengthen our brand recognition on campus and around the world.
Never create your own version of the logo. Use only the approved logo digital files. Any deviations from the provided logo or usage guidelines are considered incorrect.
Primary Logo Lockup
The Primary Logo Lockup is a combination of the monogram and the logotype.
Never create your own version of the logo. Use only the approved logo digital files. Any deviations from the provided logo or usage guidelines are considered incorrect.
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Toggle ItemLockup Construction
A: Monogram
B: Logotype
Usage Guidelines
Use as Provided
Do not modify BYU approved marks in any way.
Color
The university's primary marks must only appear in navy blue or white (or black in one-color applications). Do not change the color or tint of all or a portion of a logo.
On light backgrounds, BYU marks should appear in navy blue; use white on dark backgrounds. For black-and-white and grayscale applications, the marks may appear in 100% black.
Minimum Scale
Logos and marks should be large enough to be legible. The monogram must maintain a minimum size in which the width is at least 0.375 inch or 56 pixels. The primary logo lockup must maintain a minimum size in which the width is at least 1 inch or 150 pixels.
Clear Space
Do not crowd BYU's primary logo. To ensure the legibility, clarity, and prominence of this symbol, keep competing visual graphics outside the designated clear space, equal to the width of the BYU “B.”
Background
BYU’s logos and marks should be used on backgrounds that provide sufficient contrast for the logos to stand out clearly. Avoid cluttered or busy backgrounds. When possible, use navy or white as a background for BYU marks.
Dos and Don'ts
- DO use the logo as provided, in approved colors, at a legible size, and with appropriate clear space.
- DO choose a background color from the BYU marketing color palette that is light enough or dark enough to provide adequate contrast for readability.
- DO place the logo on an area of a background photograph that is simple and light or dark enough to provide adequate contrast with the color of the logo.
- DON’T distort or stretch the logo.
- DON’T rearrange the elements of the logo; don't change the size relationship of the monogram to the logotype in the logo.
- DON’T alter the typography or recreate the logo.
- DON’T use the logo in colors other than navy, white, or black.
- DON’T modify the logo with gradients, tints, shadows, textures, patterns, outlines, dimensions, or other visual effects.
- DON’T crop the logo or use only a portion of it (e.g., do not remove the B and U from the institutional monogram and use only the Y; do not use the stretch Y without the oval container).
- DON’T use the logo on a background that does not provide adequate contrast for readability or on a complex background that obscures readability.
- DON’T use the logo as a watermark or background.
