Color
For more than a century, BYU’s colors have been blue and white.
Primary Colors
Navy suggests excellence, intelligence, integrity, and depth of character.
- Use navy abundantly; it is our dominant color, and it quickly establishes university identity.
- Navy works well in all situations and all media for all audiences.
- Use navy for BYU logos and marks on light backgrounds.
- Navy should be used in facilities, signage, and other permanent applications.
White conveys the light that we seek to cultivate in our students.
- White should be your first choice for a companion color to navy.
- Use white for BYU logos and marks on dark backgrounds.
Secondary Color
Royal conveys energy and excitement, suggesting the youthful and lively aspects of college life. It also evokes BYU’s heritage and athletic traditions.
- Royal is a preferred accent and background color for all uses.
- Royal is also well suited to seasonal, temporary, and marketing use, especially with athletics.
- Do not use royal for facilities, signage, or other permanent applications, except as an accent color.
- Do not use royal for BYU’s primary institutional logos.
- Royal is considered a primary color for BYU athletics; athletic logos can appear in royal blue.
Marketing Palette
The university's marketing palette has been created to provide an extended set of colors that complement navy, white, and royal and that can work well in supporting roles. Endorsed-brand logos and integrated-brand logos use colors from this palette. For accent colors and other uses, this palette is suggested but not required.
ACCENTS
DARK ACCENTS
NEUTRAL ACCENTS
Usage Guidelines
One-Color Applications
When you use BYU logos and marks in one-color applications, you may render them in navy, white, black, or the natural color of the material out of which the mark is created (such as wood, glass, or metal). Do not use any other color for BYU marks.
Background Colors
Select non-busy backgrounds for BYU logos and marks; also, use background colors that offer sufficient contrast for the mark to be clearly visible. If you use the mark in a way that the background color appears to be part of the mark (as in a social media avatar), use navy, royal, or white for the background color.
Accent Colors
Navy and white complement a wide range of colors. In publications, websites, and other communications, you can use a variety of accent colors to communicate particular purposes.
- Use an accent color in limited ways to support specific communication objectives.
- Do not use an accent color in a dominant way, implying that it is an official university color.
- Do not pair an accent color with navy in a way that implies it has equal or secondary status as a university color.