Outreach Entities

Endorsed-Brand Logos

Endorsed brands are entities that extend the academic BYU brand to nonacademic audiences, often for entertainment or other outreach purposes.

Visual identities for endorsed brands feature the unit logo endorsed by the BYU logo. The unit logo portion of the identity can use a variety of typefaces, shapes, and graphic symbols. Colors should be selected from the BYU marketing palette.

Endorsed-brand logos are usually created by BYU Brand & Creative, but they can be created by the endorsed-brand entity, with approval from Brand & Creative. Creation of these logos should follow the detailed endorsed-brand guidelines.

Any deviations from the approved logo or usage guidelines are considered incorrect. To request approved digital files of your endorsed-brand logo, contact your college communications manager or BYU Brand & Creative.

Formal Endorsed-Brand Logos

The formal endorsed-brand logo is a combination of a unit logo, the BYU monogram, and the full university name, or the monogram and the affiliated sub-brand, depending on the desired emphasis.

Informal Endorsed-Brand Logos

The informal endorsed-brand logo combines the BYU monogram with a unit logo.

Usage Guidelines

Use as Provided

Do not modify BYU-approved marks in any way.

Color

The university logos and marks must only appear in approved colors, as outlined above. Do not change the color or tint of all or a portion of a logo.

Formal Endorsed-Brand Logo

The full-color version of a formal endorsed-brand identity is composed of the following elements:

• A unit logo that uses colors from the approved BYU marketing palette
• A divider rule in slate gray
• An endorsement line that contains the BYU monogram in navy and typography in slate gray

An endorsed-brand logo may be reversed out to white when placed on a dark background, provided that all elements maintain adequate contrast.

University logos should only appear in black when used in black-and-white applications. They should never appear in gray.

Informal Endorsed-Brand Logo

The full-color version of an informal endorsed-brand identity is composed of the following elements:

• An endorsement with the BYU monogram in navy
• A divider rule in slate gray
• A unit logo that uses colors from the approved BYU marketing palette

An endorsed brand logo may be reversed out to white when placed on a dark background, provided that all elements maintain adequate contrast.

For black-and-white and grayscale applications, the logo may appear in 100% black.

Minimum Scale

Logos and marks should be large enough to be legible. In endorsed logos, the BYU monogram must maintain a minimum width of at least 0.375 inch or 56 pixels.

Clear Space

Do not crowd endorsed-brand marks. To ensure the legibility, clarity, and prominence of these symbols, keep competing visual graphics outside the designated clear space, equal to the width of the BYU “B.”

Background

BYU’s logos and marks should be used on backgrounds that provide sufficient contrast for the logos to stand out clearly. Avoid cluttered or busy backgrounds. When possible, use navy or white as a background for BYU marks.

Dos and Don'ts

• DO use the logo as provided, in approved colors, at a legible size, and with appropriate clear space.
• DO choose a background color from the BYU marketing color palette that is light enough or dark enough to provide adequate contrast for readability.
• DO place the logo on an area of a background photograph that is simple and light or dark enough to provide adequate contrast with the color of the logo.

• DON’T distort or stretch the logo.
• DON’T rearrange the elements of the logo.
• DON’T alter the typography or recreate the logo.
• DON’T use the logo in colors other than navy, white, or black.
• DON’T modify the logo with gradients, tints, shadows, textures, patterns, outlines, dimensions, or other visual effects.
• DON’T crop the logo or use only a portion of it.
• DON’T use the logo on a background that does not provide adequate contrast for readability or on a complex background that obscures readability.
• DON’T use the logo as a watermark or background.
• DON’T use Brigham Young University or the rule in a color other than slate gray in the full-color version—or white or black in the one-color versions.

Request Download
To request approved digital versions of your endorsed brand logo, contact your college communications manager or BYU Brand & Creative.