Outreach Entities
Endorsed brands: Performing arts, museums, events, and some centers and societies.
Endorsed-Brand Logos
Endorsed brands are entities that extend the academic BYU brand to nonacademic audiences, often for entertainment or other outreach purposes.
Visual identities for endorsed brands feature the unit logo endorsed by the BYU logo. The unit logo portion of the identity can use a variety of typefaces, shapes, and graphic symbols. Colors should be selected from the BYU marketing palette.
Endorsed-brand logos are usually created by BYU Brand & Creative, but they can be created by the endorsed-brand entity, with approval from Brand & Creative. Creation of these logos should follow the detailed endorsed-brand guidelines.
Any deviations from the approved logo or usage guidelines are considered incorrect. To request approved digital files of your endorsed-brand logo, contact your college communications manager or BYU Brand & Creative.
Formal Endorsed-Brand Logos
The formal endorsed-brand logo is a combination of a unit logo, the BYU monogram, and the full university name, or the monogram and the affiliated sub-brand, depending on the desired emphasis.
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Toggle ItemLockup Construction
Endorsed brand entities can use a unique logo design, including a graphic symbol, if desired. To reinforce their relationship to BYU, endorsed brands must be locked up with the monogram and one of the two endorsement line options. Because each extracurricular logo is different, they must be uniquely scaled to balance appropriately with the required components of the lockup.
In the formal version, endorsed brand logos center over the monogram and endorsement line, separated by a horizontal divider rule. The distance between the horizontal rule and the endorsement line is fixed. The space between the endorsed-brand logo and the rule is equal to the distance between the rule and the endorsement line.
The endorsement line is set in all caps, using Ringside Narrow Bold in slate gray. It can be either a combination of the monogram plus the full university name or the monogram plus the affiliated sub-brand, depending on the desired emphasis. The endorsed line is always in caps and matches the height of the monogram.
Informal Endorsed-Brand Logos
The informal endorsed-brand logo combines the BYU monogram with a unit logo.
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Toggle ItemLockup Construction
Endorsed brand entities can use a unique logo design, including a graphic symbol, if desired. To reinforce their relationship to BYU, endorsed brands must always be locked up with the BYU monogram. Because each endorsed-brand logo is different, they must be uniquely scaled to balance appropriately with the consistent components of the lockup.
The BYU monogram aligns to the left, with the endorsed-brand logo to the right, separated by a vertical divider rule. All three components are centered vertically. The distance between the BYU monogram and the rule is fixed. The space between the rule and the endorsed-brand logo is equal to the distance between the monogram and the rule.
Note: The informal endorsed-brand identity does not include a sub-brand name or the full university name. The formal version should be used if association with a parent entity is desired.
Usage Guidelines
Use as Provided
Do not modify BYU-approved marks in any way.
Color
The university logos and marks must only appear in approved colors, as outlined above. Do not change the color or tint of all or a portion of a logo.
Formal Endorsed-Brand Logo
The full-color version of a formal endorsed-brand identity is composed of the following elements:
- A unit logo that uses colors from the approved BYU marketing palette
- A divider rule in slate gray
- An endorsement line that contains the BYU monogram in navy and typography in slate gray
An endorsed-brand logo may be reversed out to white when placed on a dark background, provided that all elements maintain adequate contrast.
University logos should only appear in black when used in black-and-white applications. They should never appear in gray.
Informal Endorsed-Brand Logo
The full-color version of an informal endorsed-brand identity is composed of the following elements:
- An endorsement with the BYU monogram in navy
- A divider rule in slate gray
- A unit logo that uses colors from the approved BYU marketing palette
An endorsed brand logo may be reversed out to white when placed on a dark background, provided that all elements maintain adequate contrast.
For black-and-white and grayscale applications, the logo may appear in 100% black.
Minimum Scale
Logos and marks should be large enough to be legible. In endorsed logos, the BYU monogram must maintain a minimum width of at least 0.375 inch or 56 pixels.
Clear Space
Do not crowd endorsed-brand marks. To ensure the legibility, clarity, and prominence of these symbols, keep competing visual graphics outside the designated clear space, equal to the width of the BYU “B.”
Background
BYU’s logos and marks should be used on backgrounds that provide sufficient contrast for the logos to stand out clearly. Avoid cluttered or busy backgrounds. When possible, use navy or white as a background for BYU marks.
Dos and Don'ts
- DO use the logo as provided, in approved colors, at a legible size, and with appropriate clear space.
- DO choose a background color from the BYU marketing color palette that is light enough or dark enough to provide adequate contrast for readability.
- DO place the logo on an area of a background photograph that is simple and light or dark enough to provide adequate contrast with the color of the logo.
- DON’T distort or stretch the logo.
- DON’T rearrange the elements of the logo.
- DON’T alter the typography or recreate the logo.
- DON’T use the logo in colors other than navy, white, or black.
- DON’T modify the logo with gradients, tints, shadows, textures, patterns, outlines, dimensions, or other visual effects.
- DON’T crop the logo or use only a portion of it.
- DON’T use the logo on a background that does not provide adequate contrast for readability or on a complex background that obscures readability.
- DON’T use the logo as a watermark or background.
- DON’T use Brigham Young University or the rule in a color other than slate gray in the full-color version—or white or black in the one-color versions.
Request Download
To request approved digital versions of your endorsed brand logo, contact your college communications manager or BYU Brand & Creative.