Secondary Marks
In specific circumstances, BYU's secondary marks can support, not replace, the university's primary logo.
Block Y
The block Y logo imitates the Y on the mountain and is a versatile graphic asset.
- Approved uses: Circumstances that evoke the culture and history of BYU. Nonathletic entities that use Y in their name use this logo in their identifying marks.
- Approved audiences: The block Y is appropriate for internal audiences who know us well and understand the history of the Y on the mountain. External audiences often mistake this for the Yale Y.
- Approved colors: Navy or white.
- The block Y is a supportive graphic element and is not a primary university identifier. In most cases, the monogram should appear with the block Y in a prominent location (such as on the back of a brochure or at the bottom of a poster).
Clear Space Requirement: width of the top of the Y
Minimum Width: 0.375" or 50 px
Medallion
The medallion should be used sparingly and only in formal, official communications.
- Approved uses: Formal, official, institutional purposes (certificates, official communications, etc.).
- Approved colors: Navy or white.
- Campus entities may not use the medallion in their visual identities.
- Because of its fine lines and letterforms, the medallion is not well suited for small online usage.
Clear Space Requirement: width of the BYU
Minimum Width: 0.75" or 125 px
Wordmark
The institutional wordmark (or logotype) is a versatile mark suitable for a variety of circumstances and media.
- Approved uses: All situations, including academic, institutional, auxiliary, and student life.
- Approved colors: Navy or white.
- The Ringside wordmark is well suited for online applications.
- Although this wordmark is suitable as a university identifier, the monogram is our primary logo and should also appear prominently on communications that use the wordmark.
Additional Marks
Some additional marks are reserved for specific purposes, as outlined here.
Presidential Seal
BYU’s presidential seal is used on diplomas and in other limited situations. The university president must authorize its use.
Merchandise Marks
For merchandise purposes only, the university maintains a collection of additional graphic assets, including some archival marks. For more information about and access to these marks, contact the Licensing and Trademarks Office.
Usage Guidelines
As we all use BYU’s logos and marks consistently, we protect the integrity of the marks and build familiarity with the marks among our audiences. Please read and follow the usage guidelines below.
Do Not Alter
BYU’s logos and marks must not be altered in any way (color, typeface, shape, texture, pattern, dimension, etc.). The files available for download through this website must be used as is. Do not remove portions of a mark, such as taking out the B and U from the monogram and using only the Y or using the stretch Y without the oval container.
Color
The university logos and marks must only appear in approved colors, as outlined above and on the colors page. Do not change the color or tint of all or a portion of a logo.
Background
BYU’s logos and marks should be used on backgrounds that provide sufficient contrast for the logos to stand out clearly. Avoid cluttered or busy backgrounds. When possible, use navy or white as a background for BYU marks.
Minimum Size
Logos and marks should be large enough to be legible, especially in digital applications. Use the minimum size specifications above.
Spacing
Do not crowd the university logos and marks. To protect their prominence and avoid competition from other visual graphics, keep competing logos outside the designated clear space.
Trademark Symbols
The trademark (TM) and registered (®) symbols are only required on merchandise. You may remove those symbols when logos and marks are used in other university materials (brochures, websites, magazines, signs, etc.).
Incorrect Usage
BYU’s logos and marks must not be:
- used in non-BYU colors or in other color combinations than those offered for download on this site
- used in gradients or tints of the approved colors
- changed to incorporate a different typeface
- cropped
- embellished with drop shadows, textures, patterns, outlines, dimension, or other visual effects
- edited to delete portions (e.g., do not remove the B and U from the institutional monogram and use only the Y; do not use the stretch Y without the oval container)
- distorted in shape or proportion
- used as a watermark or background