Lean into Our Faith
President C. Shane Reese has invited us to lean into the spiritual character of BYU in our communications. At his inauguration, he said, “Becoming BYU will require that we embrace our religious mission even as we speak to the broader academy with credibility and strength.”
To fulfill our mission, we need to be clear about what our values are and whom we represent. Audiences need to know through our words and actions that we are disciples of Jesus Christ.
Let the Light of Christ Shine
In 2021 Elder David A. Bednar asked BYU leaders, “At BYU in the second half of the second century, will the light and image of the Savior shine ever brighter in our countenances, in our thinking, in our teaching, and in our scholarly work and writing—and thereby provide needed illumination in a darkening world?”
When creating communications, consider how your work will allow “the light and image of the Savior” to “shine ever brighter” for the audiences who receive it.
Faith is core to the BYU experience, and our communications should reflect who we are. These principles may help.
Anchor on the BYU Message
The BYU brand message and its themes are rooted in faith. As you express the message, you will express faith.
Talk About Values
Faith inspires values, which guide decisions. As you discuss decisions or programs, you can naturally mention the related values and foundational beliefs.
Be Personal
Speak to your faith in your own voice. For instance, how has your faith played a role in your academic experience or how has your academic experience played a role in your faith?
Be Authentic
Expressions of faith should be normal, natural, and authentic. Avoid expressions of faith that may seem to be forced, obligatory, or awkward.
Be Respectful
Avoid contention or expressions that may be viewed as polarizing or combative. Be a peacemaker.
Don't Speak on Behalf of the Church
Avoid interpreting doctrine or explaining Church positions on issues. However, sharing your personal witness can be a powerful message.
Know Your Audience
What do members of your audience know about The Church of Jesus Christ of Latter-day Saints? What concepts or terms may be unfamiliar or confusing to them? What content might they be consuming about the university and the Church? What misconceptions might they have?
