Our brand tells the story of who we are and why we matter.
Welcome to the BYU brand guide. We’ve created this guide because every story, on every platform, is an opportunity to magnify BYU’s brand reputation for our many audiences. We want the world to know why we’re proud of BYU and what contributions we make as people of faith, character, and intellect.
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Brand Platform
When we say we want everyone on the same page, this is the page we’re talking about.
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BYU's Primary Logo
How to properly display the university’s most prominent identifying mark
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Unit Logos
Sub-brands
Academics
Colleges, schools, departments, centers, academic support.
Campus Support Services
Administrative, advancement, student life, OIT, and other support services.
Integrated Brands
Businesses
Retail and dining operations that use BYU in their name.
Endorsed Brands
Outreach and Entertainment
Performing arts, museums, events, media, and some centers.
Extracurriculars
Student clubs, societies,
and organizations.
and organizations.
Athletic Brands
Athletics and Teams
NCAA athletics and extramural sports.
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Colors
For more than a century, BYU’s colors have been white and blue.
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