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Brand Guide

Our brand tells the story of who we are and why we matter.

Welcome to the BYU brand guide. We’ve created this guide because every story, on every platform, is an opportunity to magnify BYU’s brand reputation for our many audiences. We want the world to know why we’re proud of BYU and what contributions we make as people of faith, character, and intellect.

Learn more about this guide

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Brand Platform

When we say we want everyone on the same page, this is the page we’re talking about.
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BYU's Primary Logo

How to properly display the university’s most prominent identifying mark
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Unit Logos

Sub-brands

Academics

Colleges, schools, departments, centers, academic support.

Campus Support Services

Administrative, advancement, student life, OIT, and other support services.

Integrated Brands

Businesses

Retail and dining operations that use BYU in their name.

Endorsed Brands

Outreach and Entertainment

Performing arts, museums, events, media, and some centers.

Extracurriculars

Student clubs, societies,
and organizations.

Athletic Brands

Athletics and Teams

NCAA athletics and extramural sports.
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Colors

For more than a century, BYU’s colors have been white and blue.
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Web Design

Helping BYU's many websites work together as one.
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Presentations

So you can represent when you present.
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