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Brand Guide

Welcome to the BYU brand guide. We’ve created this guide because every story, on every platform, is an opportunity to magnify BYU’s message and build our brand reputation for our many audiences. We want the world to know what we believe, why we care for God's children, and what contributions we make to the world as people of faith, character, and intellect.

Learn more about the BYU message

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Foundations and Message

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BYU's Primary Logo

How to properly display the university’s most prominent identifying mark
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Unit Logos

Sub-brands

Academics

Colleges, schools, departments, centers, academic support.

Campus Support Services

Administrative, advancement, student life, OIT, and other support services.

Integrated Brands

Businesses

Retail and dining operations that use BYU in their name.

Endorsed Brands

Outreach and Entertainment

Performing arts, museums, events, media, and some centers.

Extracurriculars

Student clubs, societies,
and organizations.

Athletic Brands

Athletics and Teams

NCAA athletics and extramural sports.
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Color

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Website Design

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Presentations

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