Academics and Support Services

Sub-Brand Logos

Sub-brands are campus units that directly execute or support the academic mission of BYU with its primary academic audiences.

Visual identities for sub-brands pair the BYU monogram with the unit name, in prescribed typeface and color, as outlined below. No additional graphic symbols or shapes may be used.

Primary Sub-Brand Logos

A primary sub-brand logo uses the BYU monogram paired with the name of the academic or support unit.

Never create your own version of the logo. Any deviations from the provided logo or usage guidelines are considered incorrect. To request approved digital files of your sub-brand logo, contact your college communications manager or BYU Brand & Creative.

Formal One-Line Logo

Formal Two-line Logo

The text in the two-line version is flush left. Line breaks should occur in the most appropriate spot to balance the length of multiple lines.

Formal Stacked Logo

The stacked version of the logo is used when ample horizontal space is not available or a center alignment would be desirable.

Informal Logo

Informal lockups pair the commonly used name of the primary sub-brand with the monogram. These lockups often reflect how these entities are referred to in conversation.

Secondary Sub-Brand Logos

The secondary sub-brand logo includes the BYU monogram paired with the name of an academic or support unit, with the name of the respective parent entity below.

Never create your own version of the logo. Any deviations from the provided logo or usage guidelines are considered incorrect. To request approved digital files of your sub-brand logo, contact your college communications manager or BYU Brand & Creative.

Usage Guidelines

Clear Space

Photos, text, and graphic elements must maintain a clear space around the entire logo equal to the width of the BYU “B” to ensure legibility and prominence.

Minimum Scale

In the primary and secondary sub-brand logos, the monogram must maintain a minimum width of at least .375 inch or 56 pixels.

Color

The color version of the primary sub-brand logo is BYU navy. The logo can be reversed out to white when placed on a dark background. Make sure there is adequate contrast when placing the logo on any approved background color, texture, or photograph. For black-and-white and grayscale applications, the logo may appear in 100% black.

The full-color version of the secondary sub-brand logo is in two colors: BYU navy and slate gray. The logo can also be reversed out to white when placed on a dark background. Make sure there is adequate contrast when placing the logo on any approved background color, texture, or photograph. For black-and-white and grayscale applications, the logo may appear in 100% black.

Dos and Don’ts

• Do place the logo on an area of the photograph that is simple and light or dark enough to provide adequate contrast with the color of the logo.
• Do choose a background color from the BYU marketing color palette that is light enough or dark enough to provide adequate contrast for readability.
• Do tint background colors as a way to provide enough contrast behind the navy logo.

• Don’t distort or stretch the logo.
• Don’t alter the typography or recreate the logo.
• Don’t pair the logo with graphic iconography.
• Don’t use the logo in colors other than navy, white, or black.
• Don’t apply the logo on a color that does not provide adequate contrast for readability or on a complex background that obscures readability.

Request Download

To request approved digital versions of the logo, contact your college communications manager or BYU Brand & Creative.