Merchandise
Merchandise Guidelines
Merchandise and promotional items allow BYU entities and individuals to express what the BYU brand means to them. Follow these guidelines for BYU-branded swag that effectively represents the university.
- BRAND ESSENCE: BYU merchandise should reflect the BYU brand: intelligent, inspiring, faithful, caring, excellent, joyful. It should also be consistent with BYU standards and values, including the Honor Code and dress and grooming standards.
- BYU LOGOS: BYU merchandise should show a BYU logo, when possible, as either a dominant or secondary image.
- DO NOT ALTER LOGOS: Do not modify the shape of BYU logos and do not add or remove elements. In particular, the Y of the monogram cannot be used on its own, and the stretch Y must always include the oval.
- BYU COLORS: The BYU monogram should appear in navy or white.
- USE THE MONOGRAM: Nonathletic entities use the BYU monogram logo. A nonathletic entity cannot combine its name with an athletic logo.
- ATHLETIC EVENTS: A nonathletic entity may use an athletic logo on merchandise for an athletic event, but the entity’s approved logo (using the BYU monogram) must also appear on the item (in a separate location).
- INFORMAL MERCHANDISE: On informal merchandise (T-shirts, mugs, stickers, etc.), artwork can be more informal: the artwork can include graphics and can show the university name in any typeface. But such one-time artwork is not a logo and cannot be repeated. An approved logo should also appear on the merchandise.
- BYU MASCOT: To represent BYU’s cougar mascot, you can use
- the sailor cougar;
- Cosmo (the Cosmo mark, a modified Cosmo mark, or an illustration that is clearly Cosmo); or
- a photo of an actual cougar.
- THE Y: Unlike other BYU marks, the block Y can be treated with artistic designs (texture, shading, or dimension). The shape of the Y must not be modified.
- VINTAGE MARKS: Vintage logos are only allowed for athletic merchandise or merchandise for sale. Nonathletic entities cannot use vintage marks on giveaways.
- MINIMUM SIZE: Ensure that BYU logos are large enough to be read clearly and to reproduce well. In most applications, the BYU monogram must be at least 0.375" wide; in embroidery, the monogram should be at least 1.25" wide.
Approved Vendors
All BYU-branded merchandise must be produced by a company that has a current licensing agreement with BYU through our licensing agent CLC (Collegiate Licensing Company).
BYU STORE CUSTOM PRODUCTS can provide a variety of branded apparel and promotional products.
- Hours: Monday–Friday, 8 a.m.–4 p.m.
- Location: 1932 WSC (BYU Store, 1st floor)
- Phone: 801-422-8919
- Email: byustorecp@BYU.edu
BYU PURCHASING can also help campus entities arrange for branded products.
- Phone: 801-422-7011
BYU PRINT AND MAIL prints branded apparel in small and large quantities—right here on campus. They also print decals, stationery, and more.
- Hours: Monday–Friday, 8 a.m.–5 p.m.
- Location: University Press Building
- Phone: 801-422-2851
- Email: printlobby@BYU.edu
Or you can contact one of these approved vendors directly:
Questions?
If you have any questions about merchandise or the companies licensed to produce BYU merchandise, contact Adam Parker in BYU Trademark Licensing at 801-422-1920 or aparker@byu.edu.