Businesses
Integrated brands: Retail, media, and dining operations that use BYU in their name and identity.
Integrated-Brand Logos
Integrated brands are businesses (such as dining, media, or retail entities) that extend the academic BYU brand for nonacademic uses, often with nonacademic, external audiences. Integrated brands often compete for business with external entities in their field.
Visual identities for integrated brands can use a variety of typefaces, shapes, and graphic symbols. Colors should be selected from the BYU marketing palette. If BYU is part of the business name, the BYU must appear using the monogram, in navy or white, incorporated into the identity design.
Any deviations from the provided logo or usage guidelines are considered incorrect. To request approved digital files of your primary sub-brand logo, contact BYU Brand & Creative.
Usage Guidelines
Use as Provided
Do not modify BYU approved marks in any way.
Color
The BYU monogram portion of an integrated logo should be presented in navy blue or white. Other elements of the logo should use the marketing palette.
For black-and-white and grayscale applications, the logo may appear in 100% black and white.
Minimum Scale
Logos and marks should be large enough to be legible. In integrated brand logos, the monogram must maintain a minimum width of at least 0.375 inch or 56 pixels.
Clear Space
Do not crowd BYU's logos and marks. To ensure the legibility, clarity, and prominence of these symbols, keep competing visual graphics outside the designated clear space, equal to the width of the BYU “B.”
Background
BYU’s logos and marks should be used on backgrounds that provide sufficient contrast for the logos to stand out clearly. Avoid cluttered or busy backgrounds. When possible, use navy or white as a background for BYU marks.
Dos and Don'ts
- DO use the logo as provided, in approved colors, at a legible size, and with appropriate clear space.
- DO choose a background color from the BYU marketing color palette that is light enough or dark enough to provide adequate contrast for readability.
- DO place the logo on an area of a background photograph that is simple and light or dark enough to provide adequate contrast with the color of the logo.
- DON’T distort or stretch the logo.
- DON’T rearrange the elements of the logo.
- DON’T alter the typography or recreate the logo.
- DON’T use the logo in colors other than navy, white, or black.
- DON’T modify the logo with gradients, tints, shadows, textures, patterns, outlines, dimensions, or other visual effects.
- DON’T crop the logo or use only a portion of it.
- DON’T use the logo on a background that does not provide adequate contrast for readability or on a complex background that obscures readability.
- DON’T use the logo as a watermark or background.