Integrated brands: Retail and dining operations that use BYU in their name and identity.
Integrated brands are businesses (such as dining or retail entities) that extend the academic BYU brand for nonacademic uses, often with nonacademic, external audiences. Integrated brands compete for business with external entities in their field.
Visual identities for integrated brands can use a variety of typefaces, shapes, and graphic symbols. Colors should be selected from the BYU marketing palette. If BYU is part of the business name, the BYU must appear using the monogram, in navy or white, incorporated into the identity design (as demonstrated in this preliminary concept for a BYU Laundry visual identity).
Never create your own version of the logo. Any deviations from the provided logo or usage guidelines are considered incorrect. To request approved digital files of your primary sub-brand logo, contact BYU Brand & Creative.
Photos, text, and graphic elements must maintain a clear space around the entire logo equal to the width of the BYU “B” to ensure legibility and prominence.
In integrated brand logos, the monogram must maintain a minimum width of at least .375 inch or 56 pixels.
The monogram should be presented in BYU navy or white. Other elements of the logo can use the marketing palette.
Make sure there is adequate contrast when placing the logo on any approved background color, texture, or photograph. For black-and-white and grayscale applications, the logo may appear in 100% black.
Dos and Don’ts
- Do place the logo on an area of the photograph that is simple and light or dark enough to provide adequate contrast with the color of the logo.
- Do choose a background color from the BYU marketing color palette that is light enough or dark enough to provide adequate contrast for readability.
- Do tint background colors as a way to provide enough contrast behind the navy logo.
- Don’t distort or stretch the logo.
- Don’t alter the typography or recreate the logo.
- Don’t pair the logo with graphic iconography.
- Don’t use the logo in colors other than navy, white, or black.
- Don’t apply the logo on a color that does not provide adequate contrast for readability or on a complex background that obscures readability.