Athletic Logos
Stretch Y
The distinctive stretch Y logo suggests the university’s athletic success and heritage. This is the university's primary athletic mark.
- Approved uses: Athletics only; the stretch Y cannot be used in non-athletic visual identities or communications.
- Approved colors: Navy, white, or royal.
- When needed, athletic teams can use the block BYU in tandem with the stretch Y to clarify the university’s name and identity.
Clear Space Requirement: height of the oval
Minimum Width: 0.5" or 75 px
Block BYU
The design of the block BYU reflects the Y on the mountain, our most visible identifier. This logo uses a collegiate typeface, suggesting the youth, energy, and tradition of a college campus.
- Approved uses: Athletics secondary use, in support of the stretch Y when all three letters of the university name are helpful for identification and clarity
- Approved colors: Navy, white, or royal.
Clear Space Requirement: width of the B
Minimum Width: 0.5" or 75 px
Cougar Head
The cougar head graphic is an updated version of a mark used in decades past. It evokes both the university’s heritage and its energetic present.
- Approved uses: Athletics.
- Approved colors: Navy, white, or royal.
Clear Space Requirement: width of the cougar head
Minimum Width: 1" or 150 px
Athletic Wordmark
The athletic wordmark uses a condensed version of Vitesse, the typeface used in the block BYU.
- Approved uses: Athletics.
- Approved colors: Navy, white, or royal.
- The athletic wordmark is well suited for online applications.
Usage Guidelines
Use as Provided
Do not modify BYU approved marks in any way.
Color
The university logos and marks must only appear in approved colors, as outlined above. Do not change the color or tint of all or a portion of a logo. On light backgrounds, BYU marks should appear in navy blue (royal blue is acceptable for athletic marks); use white on dark backgrounds. For black-and-white and grayscale applications, the marks may appear in 100% black.
Minimum Scale
Logos and marks should be large enough to be legible. Use the minimum size specifications listed above.
Clear Space
Do not crowd BYU's logos and marks. To ensure the legibility, clarity, and prominence of these symbols, keep competing visual graphics outside the designated clear space outlined above.
Background
BYU’s logos and marks should be used on backgrounds that provide sufficient contrast for the logos to stand out clearly. Avoid cluttered or busy backgrounds. When possible, use navy or white as a background for BYU marks.
Trademark Symbols
The trademark (TM) and registered (®) symbols are only required on merchandise. You may remove those symbols when logos and marks are used in other university materials (brochures, websites, magazines, signs, etc.).
Dos and Don'ts
- DO use the logo as provided, in approved colors, at a legible size, and with appropriate clear space.
- DO choose a background color from the BYU marketing color palette that is light enough or dark enough to provide adequate contrast for readability.
- DO place the logo on an area of a background photograph that is simple and light or dark enough to provide adequate contrast with the color of the logo.
- DON’T distort or stretch the logo.
- DON’T rearrange the elements of the logo.
- DON’T alter the typography or recreate the logo.
- DON’T use the logo in colors other than navy, white, or black.
- DON’T modify the logo with gradients, tints, shadows, textures, patterns, outlines, dimensions, or other visual effects.
- DON’T crop the logo or use only a portion of it (e.g., do not remove the B and U from the institutional monogram and use only the Y; do not use the stretch Y without the oval container).
- DON’T use the logo on a background that does not provide adequate contrast for readability or on a complex background that obscures readability.
- DON’T use the logo as a watermark or background.