Primary Logo Lockup
The Primary Logo Lockup is a combination of the monogram and the logotype.
Never create your own version of the logo. Use only the approved logo digital files. Any deviations from the provided logo or usage guidelines are considered incorrect.
Never create your own version of the logo. Use only the approved logo digital files. Any deviations from the provided logo or usage guidelines are considered incorrect.
Lockup Construction
| A: Monogram |
Clear Space
| Photos, text, and graphic elements must maintain a clear space around the entire logo equal to the width of the BYU “B” to ensure legibility and prominence. |
Minimum Scale
| The logo must maintain a minimum width of at least 1 inch or 150 pixels. |
Color
| The full-color logo is one-color—either BYU navy or reversed out to white. Make sure there is adequate contrast when using the logo in any approved color. For black-and-white and grayscale applications, the logo may appear in 100% black. |
Dos and Dont's
Do:
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Official logo templates must be used to build logos.
- Do choose a portion of a background photo that is light enough to provide contrast with the navy logo.
- Do use the white version of the logo when placing it over a dark portion of a photo. Make sure the photo is simple enough that it does not interfere with the legibility of the logo.
- Do choose a color—ideally from the BYU color palette—as a background color that is light enough to provide contrast with the navy logo.
- Do choose a color—ideally from the BYU color palette—as a background color that is dark enough to provide contrast with the white logo.
Don't:
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Official logo templates must be used to build logos.
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Download
The BYU Primary Logo Lockup
Instructional language: Explain why the logo is important. Describe where and how it should be used and by whom. Set expectations for what happens when the user clicks the button on the right — will it initiate a download, will it send them to an SSO page, etc.
Request a File
Instructional language: Explain why the logo is important. Describe where and how it should be used and by whom.
Set expectations for what happens when the user clicks the button on the right — will it take the user to a form? If the request is to be handled by email, spell out the email address in this text region example@byu.edu.
Set expectations for what happens when the user clicks the button on the right — will it take the user to a form? If the request is to be handled by email, spell out the email address in this text region example@byu.edu.