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Outreach and Extracurriculars

Endorsed brands: Performing arts, museums, events, media, and some centers, as well as clubs, societies, and organizations.

Endorsed-Brand Logos

Endorsed brands are entities that extend the academic BYU brand to nonacademic audiences, often for entertainment or other outreach purposes.

Visual identities for endorsed brands feature the unit logo endorsed by the BYU logo. The unit logo portion of the identity can use a variety of typefaces, shapes, and graphic symbols. Colors should be selected from the BYU marketing palette.

Formal Endorsed-Brand Logos

The formal endorsed-brand logo is a combination of a unit logo, the BYU monogram, and the full university name, or the monogram and the affiliated sub-brand, depending on desired emphasis.

Never create your own version of the logo. Any deviations from the provided logo or usage guidelines are considered incorrect. To request approved digital files of your endorsed-brand logo, contact your college communications manager or BYU Brand & Creative.

An image of the young ambassadors logo and the cougar capital logo
  • An image of the lockup construction of the cougar capital logo

    Endorsed brand entities can use a unique logo design, including a graphic symbol, if desired. To reinforce their relationship to BYU, endorsed brands must be locked up with the monogram and one of the two endorsement line options. Because each extracurricular logo is different, they must be uniquely scaled to balance appropriately with the required components of the lockup.

    In the formal version, endorsed brand logos center over the monogram and endorsement line, separated by a horizontal divider rule. The distance between the horizontal rule and the endorsement line is fixed. The space between the endorsed-brand logo and the rule is equal to the distance between the rule and the endorsement line.

    The endorsement line is set in all caps, using Ringside Narrow Bold in slate gray. It can be either a combination of the monogram plus the full university name or the monogram plus the affiliated sub-brand, depending on the desired emphasis. The endorsed line is always in caps and matches the height of the monogram.

Informal Endorsed-Brand Logos

The informal endorsed-brand logo combines the BYU monogram with a unit logo.

Never create your own version of the logo. Any deviations from the provided logo or usage guidelines are considered incorrect. To request approved digital files of your endorsed-brand logo, contact your college communications manager or BYU Brand & Creative.

byu cougar capital logo

  • byu cougar capital lockup construction

    Endorsed brand entities can use a unique logo design, including a graphic symbol, if desired. To reinforce their relationship to BYU, endorsed brands must always be locked up with the BYU monogram. Because each endorsed-brand logo is different, they must be uniquely scaled to balance appropriately with the consistent components of the lockup.

    The BYU monogram aligns to the left, with the endorsed-brand logo to the right, separated by a vertical divider rule. All three components are centered vertically. The distance between the BYU monogram and the rule is fixed. The space between the rule and the endorsed-brand logo is equal to the distance between the monogram and the rule.

    Note: The informal endorsed-brand identity does not include a sub-brand name or the full university name. The formal version should be used if association with a parent entity is desired.

Usage Guidelines

Clear Space

An image of cougar captial clear space

Photos, text, and graphic elements must maintain a clear space around the entire logo equal to the width of the BYU “B” to ensure legibility and prominence.

Minimum Scale

In endorsed logos, the monogram must maintain a minimum width of at least .375 inch or 56 pixels.

4_Endorsed_Formal_Min-378w.svg


Color

Formal Endorsed-Brand Logo

The full-color version of a formal endorsed-brand identity is composed of the following elements:

  • A unit logo that uses colors from the approved BYU marketing palette
  • A divider rule in slate gray
  • An endorsement line that contains the BYU monogram in navy and support typography—either the affiliated primary sub-brand or the full university name—in slate gray.
An image of the cougar capital logo and the colors

An endorsed-brand logo may be reversed out to white when placed on a dark background, provided that all elements maintain adequate contrast.

For black-and-white and grayscale applications, the logo may appear in 100% black.

An image of the cougar capital color options


Informal Endorsed-Brand Logo

The full-color version of an informal endorsed-brand identity is composed of the following elements:

An image of cougarcaptial logo color

An endorsed brand logo may be reversed out to white when placed on a dark background, provided that all elements maintain adequate contrast.

For black-and-white and grayscale applications, the logo may appear in 100% black.

cougarcapital logo color

Dos and Dont's

  • Do place the logo on an area of the photograph that is simple and light or dark enough to provide adequate contrast with the color of the logo.
  • Do choose a background color from the BYU marketing color palette that is light enough or dark enough to provide adequate contrast for readability.
  • Do tint background colors as a way to provide enough contrast behind the full-color logo.

  • Don’t distort or stretch the logo.
  • Don’t alter the typography or recreate the logo.
  • Don’t pair the logo with graphic iconography.
  • Don’t use BYU in a color other than navy in the full-color version—or white or black in the one-color versions.
  • Don’t use Brigham Young University or the rule in a color other than slate gray in the full-color version—or white or black in the one-color versions.
  • Don’t repeat BYU in the extracurricular logo. (BYU and Brigham Young University may only appear once in the logo lockup.)
  • Don’t include the affiliated sub-brand name or any other copy.
  • Don’t put the BYU monogram in a color other than navy in the full-color version—or white or black in the one-color versions.
  • Don’t put the rule in colors other than slate gray in the full-color version—or white or black in the one-color versions.
  • Don’t add the Brigham Young University name or an additional rule to the logo.
  • Don’t use any colors in the extracurricular logo that are not in the BYU marketing color palette.
  • Don’t apply the logo on a color that does not provide adequate contrast for readability or on a complex background that obscures readability.
7_Endorsed_Formal_Dont-All.svg


Request Download
To request approved digital versions of your endorsed brand logo, contact your college communications manager or BYU Brand & Creative.