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Brand Guide

Unit Logos

The BYU brand is experienced by our audiences in many different ways—and each of these experiences can be a powerful way of connecting and gaining a deeper affiliation with our university. So, rather than put them in a hierarchy, we envisioned these experiences as portals. This acknowledges the important and hard work we all do as brand ambassadors.

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Unit Logos

Student Clubs

Includes special interest clubs and student academic associations
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Unit Logos

Businesses

Integrated brands: Retail, media, and dining entities that use BYU in their name and identity.
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Unit Logos

Athletic Logos

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Unit Logos

Outreach Entities

Endorsed brands: Performing arts, museums, events, and some centers and societies.
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Unit Logos

Academics and Support

Sub-brands: Colleges, schools, departments, centers, campus support services, administration, advancement, student life, and more.
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